diff --git a/docker-compose.yml b/docker-compose.yml
index 5d06e2a..daf5a24 100644
--- a/docker-compose.yml
+++ b/docker-compose.yml
@@ -14,6 +14,7 @@ services:
       interval: 15s
     volumes:
       - ./configuration:/etc/netbox/config:z,ro
+      - ./hooks:/opt/netbox/hooks:z,ro
       - netbox-media-files:/opt/netbox/netbox/media:rw
       - netbox-reports-files:/opt/netbox/netbox/reports:rw
       - netbox-scripts-files:/opt/netbox/netbox/scripts:rw
diff --git a/docker/docker-entrypoint.sh b/docker/docker-entrypoint.sh
index 1d36167..77415f0 100755
--- a/docker/docker-entrypoint.sh
+++ b/docker/docker-entrypoint.sh
@@ -1,7 +1,7 @@
 #!/bin/bash
 # Runs on every start of the NetBox Docker container
 
-# Stop when an error occures
+# Stop when an error occurs
 set -e
 
 # Allows NetBox to be run as non-root users
@@ -58,6 +58,14 @@ else
     </opt/netbox/super_user.py
 fi
 
+echo "⚙️ Applying user hooks"
+
+shopt -s nullglob
+for f in /opt/netbox/hooks/startup.d/*.py; do
+  ./manage.py shell --no-startup --no-imports --interface python \
+    <"$f"
+done
+
 echo "✅ Initialisation is done."
 
 # Launch whatever is passed by docker
diff --git a/hooks/startup.d/README.md b/hooks/startup.d/README.md
new file mode 100644
index 0000000..c4fa3a5
--- /dev/null
+++ b/hooks/startup.d/README.md
@@ -0,0 +1,4 @@
+# Startup scripts
+
+Add python scripts here that should be executed during startup.
+These can be used to provision groups or users for example.